A look at the work behind the support.

Project context: The campaign concept was developed collaboratively with the client. From there, I had full creative control over the campaign content, including the visual direction, graphic design and caption writing. The campaign included the initial birthday sale announcement, promotional reminders, individual product features and deadline-driven content leading up to the end of the sale.

What I did: Campaign concept collaboration • Creative direction • Canva graphic design • Caption writing • Promotional content creation

Supporting campaign assets

Project context: I transformed two existing client posts into new social content: the “Real Power is Internal Stability” static graphic and the “All Feelings Have Value” educational carousel. I handled the visual direction, graphic design and supporting captions before submitting the completed content to the client for approval.

What I did: Content repurposing • Canva graphic design • Visual direction • Caption writing

Selected slides from the All Feelings Have Value carousel

Project context: The client's schedule lacked clear structure, making it difficult to see where their time was going and creating a risk of overbooking, missed priorities, and burnout.

What I did: I created a colour-coded, time-blocked schedule that organized their priorities and clearly separated focus time, meetings, and other commitments.

Outcome: The client gained clear visibility into their daily schedule, protected their focus time, and was able to keep projects on track while creating a more reliable experience for their clients.

Project context: The client's files were difficult to navigate, with important documents and templates scattered across folders. Finding what they needed took unnecessary time and created administrative frustration.

What I did: I created a standardized folder hierarchy that organized their files into a clear, consistent system, making essential documents and templates easy to find.

Outcome: The client could quickly locate the files they needed without digging through digital clutter, reducing administrative friction and creating a more efficient way to manage their day-to-day operations.

Project context: The client was relying primarily on social media and word of mouth to promote their products and services, which limited their reach and gave customers no dedicated place to browse and purchase at any time.

What I did: I helped launch a dedicated e-commerce platform where customers could easily explore the client's offerings and make purchases online.

Outcome: The client gained a 24/7 online storefront that expanded their reach beyond their local social media audience and made it easier for customers to discover and purchase their products from anywhere.

Project context: A consistent three-times-a-week posting strategy across two platforms.

What I did: Executed a consistent posting strategy of three times a week on two separate platforms, which elevated audience reach and overall engagement by fuelling algorithmic growth and building an active community.

Outcome: Over 28 days, the work generated 17,148 views and 822 engagements. The recorded project metrics also include 15.9K post views, 1.5K likes, 343 shares, and 177 comments.